At present, domestic consumers are still accustomed to using toothpaste to clean their mouths, and the mouthwash market has become a neglected market. Statistics show that more than 75% of Chinese consumers are not used to using mouthwash, and more than 40% of consumers even don't know mouthwash.

Mouthwash is one of the ways to clean your mouth and keep plaque under control on the basis of effective brushing. Mouthwash can penetrate into all parts of the mouth, reducing bacteria and plaque that cause bad breath and improving gum health. However, the neglected mouthwash market does not mean that there is no possibility of education and development. According to the data, the cleaning degree of mouth cleaning aided by brushing and mouthwash is 6.8 times that of brushing alone. Therefore, the mouthwash market has great development value.

It is worth noting that in the past, in the field of oral care, whitening, moth-proof and removing cigarette stains were the main demands of users. Now, with the development of appearance level economy, people pay more attention to their own image, "fresh breath" has become an important consideration, and easy-to-carry mouthwash will become the first choice of a new generation of consumers.

The main components of mouthwash are essence, surfactant, fluoride, alcohol and water, as well as rheological modifier carbomer such as NM- carbomer 971P, which is used to stabilize the active ingredients in suspension.

As the toping leading manufacturer of carbomers, Anhui Newman Chemicals have been launching NM-Carbomer products for more than 12 years. Our key technology and carbomer products have created a positive global impact on pharmaceuticals and personal care industry.

Anhui Newman launched carbomer for pharmaceuticals and oral care products below information,

1)    Carbomer homopolymer: carbomer homopolymer type A such as NM-Carbomer 971P, 71G, 981G. And Carbomer Homopolymer Type B such as NM-Carbomer 974P, 934P, and Carbomer Homopolymer type C such as NM-Carbomer 970G.

2) Carbomer Copolymer: carbomer copolymer type A such as NM-Carbomer TR-2 P, and Carbomer copolymer type B such as NM-Carbomer TR-1P, and 1382G, and carbomer Copolymer Type C.

3) Carbomer interpolymer: Carbomer interpolymer Type A, such as NM-Carbomer 10G, Carbomer interpolymer type B such as carbomer 2020 G.

All these carbomer as excipients meet the requirements of major pharmacopoeia such as Chinese Pharmacopoeia 2020, US Pharmacopoeia USP/NF, European Pharmacopoeia EP, British Pharmacopoeia BP and other relevant regulations. Our Neman carbomer products as high-performance excipients are used in a wide range of applications including health care products, semisolid and liquid formulations, oral care products.

So, facing the neglected but promising domestic mouthwash market, how should companies enter the market?

For the mouthwash product itself, attention should be paid to the packaging and design. After all, the first thing customers see is the appearance of the product, and what is inside, they need to try to know whether it is good or not. The design and packaging of high appearance level can give the product extra points and provoke the user's desire to buy, so the so-called "appearance is not important, product quality is king" this statement, has not been in line with the development trend of The Times.

It is the sales channel of mouthwash, and the brand can cooperate with hospitals or beauty clinics. Patients with certain oral diseases or patients who have just finished orthodontic or orthodontic surgery are important target groups of mouthwash because they cannot use toothpaste to brush their teeth.