With the rich retirement life and the increase of social activities, the middle-aged and elderly groups pay more and more attention to the appearance level, and the more common phenomenon is the "persistence" of hair coloring. In fact, in addition to hair coloring, the middle-aged and elderly beauty market has other room for development. How should enterprises look for the entry point of the middle-aged and elderly beauty market?

Middle-aged and elderly people generally do not change brands frequently, and they will have high brand loyalty to beauty products with good efficacy and cost-effective. However, middle-aged and elderly people lack makeup knowledge, and there are fewer professional skin care tutorials for middle-aged and elderly people, most of which are taught by friends or children. Enterprises can start with the middle-aged and elderly groups "do not know their own skin type", set up brand experience stores offline, help them test their skin type, and tell them which ingredients are suitable for use. In this way, they will buy the product, and after the use of the effect, they will have a sense of dependence and stickiness on the brand, and even plant grass Amway for relatives and friends. The middle-aged and elderly beauty market is gradually becoming more segmented and customized.

Enterprises can target the needs of middle-aged and elderly groups for skin care, beauty makeup, hair care, hair coloring and other segments to drive the sales of other types of products, which requires enterprises to have good insight and adjust policies and strategies anytime and anywhere according to the new needs of different markets.

Faced with the increasingly serious aging population in China, the beauty market of middle-aged and elderly people will be a huge cake. Beauty brands need to gain the trust of middle-aged and elderly people by virtue of meticulous service and high-quality products on the premise of ensuring product safety and efficacy.

We, Anhui Newman fine chemicals Co., ltd, is the top leading manufacturer of carbomer and acrylates copolymer. Carbomer as rheology modifier, has been extensively applied in personal care product such as shampoos, pharmaceuticals filed for more than 70 years due to  its efficient thickening and suspending performance, high safety, and no irritation to human skin.

We, Anhui Newman Fine Chemicals Co., Ltd., are the global top leading manufacture of carbomer and related polymers. Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspension, and other functions of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels.

Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name: acrylates copolymer, NM-Carbomer Aqua10 with Acrylates/Beheneth-25 methacrylate copolymer. And NM-Carbomer Aqua 20, NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Copolymer. These liquid acrylates copolymer specifically impart efficient suspending and stabilizing, as well as thickening properties, especially in surfactant systems and forms sparkling clarity gels, Pearlized Cleansing Products, shampoos and shower gels.

Raw materials are the cornerstone of the safety and efficacy of beauty products. As a raw material manufacturer of beauty products, Anhui Neumann will focus on the quality of raw materials for ten years, and do a good job behind the development of the middle-aged and elderly beauty market.