What best describes the difficulties facing the beauty industry today? Maybe "mountains" is more appropriate. Although it falls into the stereotype, it does accurately express the difficult and heavy survival and development of beauty companies under the environment of economic downturn and industry volume. This heavy, especially in product development and iteration.

On the one hand, as the "core" of the product, beauty raw materials have also failed to escape the pain of low level competition such as roll cost and roll price, in order to save costs, or to seize users, false additions, prohibited additions and other phenomena frequently appear, truly innovative raw materials may be difficult to be widely used because of cost problems, beauty raw materials innovation power, or thus greatly suppressed. On the other hand, in the field of efficacy that can best capture the minds of consumers, conceptual speculation is still prevalent, and precise skin care that can better capture user needs and alleviate their pain points is on the rise, and there are still many things to be solved and improved.

At present, the innovation and iteration of cosmetic raw materials and the breakthrough of core technologies have become the key elements to promote product upgrading and meet the diversified needs of consumers. Cosmetic formula is the core, and raw materials are the basis of this core.

We, Anhui Newman Fine Chemicals Co., Ltd., are the top leading manufacturer of carbomer and acrylates copolymer. Anhui Newman has been producing carbomer products for the past 14 years, Product quality is constantly improved and constantly innovative. Now we are launching a new type of an anionic hydrophobically modified alkali-soluble acrylic polymer emulsion (HASE) NM-Carbomer Aqua 25，INCI Name: Acrylates/ Steareth-20 Methacrylate Crosspolymer，like other liquid  acrylates copolymer such as NM-Carbomer SF-1, NM-Carbomer Aqua10, and NM-Carbomer Aqua 20, provides a liquid, cold processable product with a solid content of 30%, have  excellent thickening and stability properties. They  instantaneously thicken upon neutralization providing ease of handling and increased manufacturing efficiency. NM-Carbomer Aqua 25 specifically imparts efficient thickening properties for amino acid surfactant systems, and has excellent clarity gels , which can be extensively applied for formulations containing high levels of surfactant.

 Here is  NM-Carbomer Aqua25  performance and features:

 Skin cleansing 

 Amine acid surfactant system

 Easy-to-Use Liquid Form

 Thickening and Flow Control

 Highly associative and very pseudoplastic

 Synergistic interaction with surfactants, particulates and hydrophobic raw materials

High surfactant synergy

 High-transparent Formulations

 pH Flexibility

 Surfactant Compatibility

Recommended Applications

 Facial cleansers

 shampoos

 Bath foams

 liquid soaps

 Lotions

 Moisturizing creams

 Shampoos

 Shower gels

 hand cleaners