Recently, almost everyone's phone screen has been swiped by a monkey. The domestic game "Black Myth: Wukong" was launched on August 20 and immediately exploded the game circle, becoming the hottest topic in the recent past. This phenomenon game product even caught fire abroad, and many foreign game lovers were also fascinated by this monkey.

In addition to the explosion of the game itself, the joint merchants related to "Black Myth: Wukong", the cultural travel industry and various peripheral products have also ushered in sales growth. The known well  co-branded coffee and peripheral products listed on the same day as the game have made a pot full, Male consumption power is low, in fact, is a false proposition. In fact, the frequency of male purchases is low, but the product price is high, and the quality of the products they are interested in is extremely high, their consumption behavior is relatively rational, and they pay great attention to the use value of the product, the function and the price match when making purchase decisions. In the field of fast-moving consumer goods, the segment of men's cosmetics still has a huge market potential. On the first day of the "Black Myth: Wukong" online, some netizens joked, is there a man who stays up late playing games out an all-night eye cream? This also reminds us that compared with the "please" of female consumers by major beauty brands over the years, men's many consumption pain points and needs in beauty are not so easy to be detected, seen, and satisfied. In fact, men's facial skin care, men's special shampoo and hair care products, men's eye cream, sunscreen... All men's cosmetics segment products related to men's "face" projects, their product design, marketing and consumer education still have a large room for improvement, and can be done better, and the potential of the men's cosmetics market has not been fully tapped.