As the year-end shopping spree has just faded, it is not difficult to gain insight into the stark trend of the beauty market this year. Even in the current severe market environment, the competitive advantage built by mature brands with deep heritage is still indestructible.

In-depth analysis of the core keys that mature brands can stabilize their market position, it is not difficult to find that its foundation lies in the significant efficacy advantages that core products have. This efficacy advantage is closely related to the core ingredients of the product and is highly dependent on the continuous improvement of scientific research strength and product quality. The brand's emphasis on raw materials has brought a double impact on raw material enterprises. On the one hand, it provides broad opportunities for high-quality raw material enterprises, so that they can establish long-term cooperation with brands by virtue of high-quality adaptive raw materials and gain market confidence; On the other hand, the trend of brand self-developed raw materials to build core competitiveness also makes raw material enterprises face challenges. If the raw material enterprises cannot continue to innovate, optimize the quality of raw materials and research and development capabilities, it is very likely to be eliminated in the competition, so it is necessary to constantly explore unique advantages of raw materials to cope with the pressure brought by brand self-research.

In this industry background, Anhui Newman Fine Chemicals Co., Ltd. stands out as a leader in carbomer and related polymers. As the top leading manufacturer of carbomer and polyacrylic acid polymers , we have a sound social responsibility management policy, and continues to pass the ISO quality management system, ISO14001 environmental management system and ISO45001 occupational health and safety system certification. The company is people-oriented, respects the rights and interests of employees, and improves employees' skills through various forms of training. Strengthen communication and exchanges with partners and other stakeholders and pass the audit of Ecovids social responsibility system and obtain the silver medal since January 2023, thus promoting the company to better fulfill its social responsibility.

We have been making  business cooperation with the top 10 international company based on long term partnership to develop our own characteristics products. Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspending, and other properties of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels. Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name acrylates copolymer. NM-Carbomer Aqua10 with Acrylates/beheneth-25 methacrylate copolymer. And NM-Carbomer Aqua 20, NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Copolymer. NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Crosspolymer. As Anionic hydrophobic modified alkali swelling acrylic polymer emulsions (HASE), they are easy-to-use liquid form and can be instantly thickened and after providing easy handling to improve production efficiency. Due to the special chemical structure, it has excellent salt resistance, especially suitable for the formulation system with high surfactant content, such as anti-dandruff shampoo, shower gels, facial cleanser liquid soap, etc.

In addition,  PVP K 90, and K30 are extensively applied in hair care, skin care and oral care products, especially for hair styling products.And  VP/VA copolymers such as 64, 73 forms hard, water-removable, and glossy films so they are the excellent choice as film forming agent and hair-styling agent.

We have as always been adhering to innovation and optimizing industrial structure. And continue to innovate in the field of chemical new materials, become an innovative, world-class chemical company.