The global "DeepSeek moment" continues to unfold. Since the Spring Festival holiday of the Year of the Snake, DeepSeek has become the C of C, and the DeepSeek app has topped the mobile download charts in 140 markets worldwide.

In the first year that DeepSeek opens the use of AI in the whole country, what trends will be shown in the Chinese beauty market in 2025 under its "deep thinking"? 1. Virtual makeup trial advanced, AR/VR technology to create an immersive experience, you can experience different makeup without leaving the house. 2. Personalized skin care, through the analysis of personal genes, skin type and living habits, to provide more accurate skin care solutions, and even customized skin care products. 3. The rise of men's beauty, the men's beauty market will continue to grow, brands will launch more products for men's needs. 4. Emotional beauty makeup, beauty makeup will no longer be limited to external modification, pay more attention to the adjustment of internal emotions. Color psychology and fragrance therapy will be incorporated into beauty products. 5. National tide beauty makeup rise: the integration of traditional culture and modern aesthetics will pay more attention to the combination of traditional culture and modern aesthetics to create unique National tide beauty products. 

All in all, beauty trends in 2025 will focus more on technology empowerment, personalized expression and sustainability. Our raw material manufacturers and beauty brands should keep up with trends, innovate products, enhance consumer experience, and focus on sustainable development. Through close cooperation, we can jointly respond to market changes and meet consumer needs.

Anhui Newman Fine Chemical Co., LTD., as the top leading manufacturer of carbomer and polyacrylic acid polymers, has a sound social responsibility management policy while meeting the requirements of clean sustainable production and good quality. We pay more attention for the rights and interests of employees, improving employees' skills through various forms of training. Reduce pollution emissions, rational use of resources, to ensure that the sustainable environment standards; We, Anhui Newman always focus on customer’s request, comprehensively improve the effectiveness of the service system operation, to provide high quality, high reliability of products. Keep communication and with partners and suppliers, and employees, to promote the company to better fulfill its social responsibilities.

We have been doing business cooperation with the top 10 global international company based on long term partnership to develop our own characteristics products. Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspending, and other properties of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels. Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name acrylates copolymer. NM-Carbomer Aqua10 with Acrylates/beheneth-25 methacrylate copolymer. And NM-Carbomer Aqua 20, NM-Carbomer Aqua 25 with INCI name Acrylates/ Steareth-20 Methacrylate Copolymer. NM-Carbomer Aqua25 with INCI name Acrylates/ Steareth-20 Methacrylate Crosspolymer. As Anionic hydrophobic modified alkali swelling acrylic polymer emulsions (HASE), they are easy-to-use liquid form and can be instantly thickened and after providing easy handling to improve production efficiency. Due to the special chemical structure, it has excellent salt resistance, especially suitable for the formulation system with high surfactant content, such as anti-dandruff shampoo, shower gels, facial cleanser liquid soap, etc.